Startup Bootcamp

Learn how to take your idea from zero to startup in ninety days

Sept. - Nov. 2016

Tuesday evenings, 6-8pm at Benjamin's Desk in Rittenhouse Square

Follow Along with the Bootcamp

To learn more about the program, check out The Bootcamp Blog

PSLU Blog

Bootcamp readings, assignments, podcasts for each session are available below.

Welcome

At the PSL bootcamp you'll learn the fundamental elements of starting a business and get a chance to experiment and receive instant feedback from Philly's best startup minds like Lucinda Duncalfe (Monetate), Sean Darres (Luxtech), Jon Gosier (Audigent) and others.

Each week participants will be given a different framework for tackling different parts of the startup puzzle. They'll prepare for the session by doing reading or research and will follow up with assignments they'll present the next week. Local startup leaders will teach the frameworks, share their experiences and help you put it into practice.

This training program will help you gain the skills you'll need to join or launch your own business. We're looking for ambitious, self driven people who are committed to their personal growth and to the completion of the program. Students, recent grads or experienced professionals are welcome!

Cost: This program is free. We ask that you put down a deposit of $250 ($100 for students) and will give your money back upon completion of the program.

Schedule: All sessions will take place on Tuesday evenings (6-8pm) at Benjamin's Desk in Rittenhouse Square.

Questions? Contact us at programming@phillystartupleaders.org

Register at https://psl.ticketleap.com/psl-bootcamp-2016/

Bootcamp Curriculum

Finding a Problem You're Passionate About

Segment 1 - Sept. 6th & Sept. 13th

Rick Nucci

Guru

During his epic 2011 Stanford commencement speech, Steve Jobs told students "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle." For those who wish to take the leap into entrepreneurship, finding something that ignites your fire and passion is the ideal way to start on your journey to building a successful business. But how do you identify these passions?

Segment Reading


TBD

Rick Nucci

Rick Nucci has been an entrepreneur in the Philadelphia area since 1999. He's currently the co-founder & CEO of Guru, which helps companies centralize their collective knowledge. Prior to Guru Rick was the Founder and CTO of Boomi, which defined and led a new segment as the industry’s first cloud integration platform-as-a-service. Boomi was acquired by Dell in 2010, where Rick went on to run the Boomi business for Dell, helping grow the organization into the industry leader it is today.

Rick is currently the chair of Philly Startup Leaders, one of the most active entrepreneur groups in Philadelphia. He also an active blogger, and frequently speaks at industry events about startups, SaaS and cloud computing.

Ideation and Vision, Market Research

Segment 2 - Sept. 20th & Sept. 27th

Jon Gosier

AuDigent

Ideation and vision isn’t just about saying you have a great idea; it’s about knowing you have a great idea! But how do you know? Startup ideas are educated guesses. But what if your guess is wrong? You must teach yourself to think big and often. And you must teach yourself to be intellectually honest about the merits and market potential of each idea before you invest weeks, months, or years pursuing it. In this segment you will learn a framework for brainstorming and assessing your idea, as well as performing intelligent market research, to set the stage for all that is to come.

Segment Reading


TBD

Segment Assignment


TBD

Jon Gosier

Jon Gosier is cofounder and CEO of video ad-targeting company AuDigent. Jon has nearly a decade of experience in data science and international business, is a long-time member of the TED’s Senior Fellowship program, and has worked extensively throughout Africa where he founded Appfrica, a tech advisory company, that stimulated over $80M in new economic activity and job creation. An alum of Savannah College of Art and Design, Jon is also a recovering music producer and filmmaker.

Lean Thinking

Segment 3 - Oct. 4th & Oct. 11th

Lucinda Duncalfe

Monetate

Lean thinking is a method for developing businesses and products first proposed in 2008 by Eric Ries. Based on his previous experience working in several U.S. startups, Ries claims that startups can shorten their product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and what he calls validated learning. Ries' overall claim is that if startups invest their time into iteratively building products or services to meet the needs of early customers, they can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. Originally developed with high-tech companies in mind, the lean thinking philosophy has since been expanded to apply to any individual, team, or company looking to introduce new products or services into the market.

Segment Reading


TBD

Segment Assignment


TBD

Lucinda Duncalfe

Lucinda Duncalfe is CEO of Monetate, a SaaS marketing automation company. Lucinda has worked at eight venture-backed startups over 30 years, including five roles as CEO. Lucinda’s companies prior to Monetate include Real Food Works, ClickEquations, Cuts.com, TurnTide, and Destiny WebSolutions. She is a seasoned, driven technology CEO with broad leadership, management, deal, sales and marketing skills. She has an award-winning record of growth and profitability and a reputation for execution excellence.

Testing Your Idea & Gaining Traction

Segment 4 - Oct. 18th & Oct. 25th

TBD

TBD

While there are many methodologies for product development, none explicitly deal with gaining traction. After interviewing over forty successful founders, Gabriel Weinberg recognized patterns and synthesized them into a framework for getting traction he calls "Bullseye." Bullseye is the main thesis of his book Traction and was constructed on the premise that startups mainly use one traction channel at a time to lead their growth. These channels usually dry up, leading the company to return to the drawing board to find their next big ride. However, individuals tend to be biased for or against certain channels given previous experience. Bullseye counters this instinct by systematically leading founders to think about all available avenues.

Segment Reading


TBD

Segment Assignment


TBD

TBD

Mapping the Product

Segment 5 - Nov. 1st & Nov. 8th

Johanna Richardson

RJ Metrics

By this point in the bootcamp our theme is becoming very clear: data leads decision making! Mapping the Product is our first venture towards creating a "real" product. The goal of this segment is to learn to translate your idea and the market feedback you’ve gathered into a product that will provide just the essential features, a true MVP (minimum viable product), necessary to gather a new set of data points that will bring us closer to a market validated product. In this segment you will learn an iterative process for moving efficiently from idea to validated product. Topics include test-driven design, high-level UI/UX, prototyping tools, and product design.

Segment Reading


TBD
TBD

Johanna Richardson

Johanna Richardson is a senior product manager at RJMetrics, an analytics company that was recently acquired by Magento. Previous to RJMetrics Johanna worked in product at Curalate, strategy at Leadnomics, marketing at Yale University, and operations at Google. Johanna has an MBA from UCLA and a bachelor’s from Harvard. She is passionate about contemporary art, design, new wave cinema, and food.

Building a Business Model and an MVP

Segment 6 - Nov 15th & Nov. 22nd

Sean Darras

LUXTECH

Can your business make money and become profitable? This is perhaps the most critically important question an entrepreneur must ask. There are strategies and tactics to become profitable, just like there are strategies and tactics to maximize profits. A business model with its related financial plan describes how an organization creates, delivers and captures value. This, in turn, drives your cash flow. Ultimately, building and relying on a good business model is one of the keys to the success of any venture. In this session, you will build the first iteration of your business model and related financial model. You will understand a business model and complete each of the nine building blocks for your business, build your first iteration and complete your first financial model using the business model canvas, and run through the checklist for a crystal clear business model.

Segment Reading


TBD

TBD

Sean Darras

Sean Darras is founder and president of LUXTECH, America’s leading manufacturer of direct-AC LED modules. Previous to LUXTECH Sean was a founding employee of LED Lighting Company, a domestic manufacturer of LED Lighting lamps and fixtures for commercial applications, where he focused on engineering, business planning, operations, and sales. Sean also worked as a sustainable technology consultant at Town Point Development. Sean has an exec ed degree from Wharton and a bachelor’s from University of Delaware.